“Shape the public policy agenda, or it will be shaped for you.”
– Aidan Muller, Director at Daimon Communications
Helping organisations shape political and policy conversations for close to 20 years.
I am an independent consultant. As Daimon Communications, I advise organisations operating in political environments about strategy, advocacy, storytelling, and impact communications.
Over the last two decades, technology has transformed the public debate. In a career which has taken me from journalist to policy communicator, via government advisor and digital strategist, I have been on the front line of digital – and now AI-enabled – public affairs and advocacy, helping to shape the industry.
Get in touch
☎ Phone
(+44) 7505 400 292
⚲ Location
Holmes Studios
45 Holmes Road
London NW5 3AN
United Kingdom
What I do
My expertise
Strategy
Capability-building
Brand & campaigns
Creative & web projects
My clients
Think tanks, NGOs & advocacy groups
Public affairs consultancies
Companies in politicised sectors
High net-worth individuals
My sector experience
International affairs & development
The environment & the ocean
Technology & engineering
Energy & natural resources
Financial markets & investment
My personal interests
AI opportunities & risks for society
The impact of social media on society
Trust & democracy in the digital age
The health of our information environment
Wikipedia & online reputation
Thought leadership
Writing, presenting and training are the three key vehicles for my thought leadership.
Over the past two decades working on the front line of the digital revolution, I have put forward, tested and refined many ideas which have shaped the practices of digital public affairs and policy communications.
These ideas usually start their lives as a blog post.
Why short campaigns are powerless against dominant narratives
The hopelessness of the recent Conservative campaign in the UK was an acute demonstration of how ineffectual short campaigns are at shifting long-term narratives. Instead, this requires a long (and properly-resourced) campaign…
AI preparedness for knowledge-based organisations
Over the last two years, the growth in the capabilities of GenAI has captured the world’s imagination. But, for organisations in the knowledge economy, leaning into the technology has generally been more opportunistic than strategic…