In Ancient Greece, “daimons” were guiding spirits. They were either presented as divine entities, or simply as inner wisdom.
I prefer to talk about inspiration based on insight.
Daimon offers communications advice to organisations based on combined expertise in the media (digital/social & traditional), the corporate sector and politics.
I am a digital strategist. I specialise in digital and social media in corporate and public affairs, and I've advised some of the biggest brands in the world.
Before setting up Daimon Communications, I was a consultant at Edelman. I led digital programmes in highly political environments for the likes of General Electric, Symantec, Energy UK, White & Case, Shell and Chevron.
Prior to that, I was part of the generation of digital leaders who introduced digital and social media into Government – at Ministry of Justice and Number 10. I started off as a journalist.
When I'm not talking social media or politics, I like trying to reinvent dishes from my native France.